Address: 5 Broad Street Rome, GA 30161


*over-sized items may require additional shipping charges



Mike and Connie Sams brought the paddleboarding lifestyle to Rome, GA in the Summer of 2014 - providing paddleboard enthusiasts and novices alike with premium SUP boards, gear, accessories and training. A few years prior, they left the hectic city life of Atlanta in search of wide open spaces and are proud to now call Rome home. 

The name River Dog evolved after the couple rescued a stray dog in distress along the Coosa River. Their mission is to be more than a SUP shop. They strive to offer a lifestyle, combining their passion for dogs, the outdoors and stand up paddleboarding with a dedication to enhancing their community and the viability of local Rivers as advocates of the CRBI - Coosa River Basin Initiative and supporting local animal rescue groups - particularly Friends to the Forlorn, which is ultimately responsible for making Mike and Connie foster failures and River Dog having his very own SUP shop.

Taking another step toward offering More than a Lifestyle, the couple opened River Dog Outpost, an eclectic Beer Garden located across the street from the shop along the Etowah River. The Outpost is Rome's only establishment where you can enjoy a tasty beverage such as a Sweetwater on tap, a crafty beer in a can, or a glass of wine while soaking up the good vibes along the River. With local Food Trucks onsite regularly, the chill atmosphere at River Dog Outpost is one of kind.

Located in historic downtown Rome on Broad Street, one of “America’s Greatest Main Streets”, River Dog Paddle Co and River Dog Outpost back greenspace where residents enjoy outdoor concerts and live music. Just a few steps away from the shop, the Etowah River from the East and Oostanaula River from the North converge to form the Coosa River which flows West into Weiss Lake in Alabama. Running along the Rivers are miles of trails and picturesque walking bridges that offer stunning birds-eye views of the river below.
Independently owned and operated, River Dog Paddle Co and River Dog Outpost take pride in providing exceptional service to their customers in an environment that is one of a kind. In addition to SUP sales, rentals, demos, lessons, yoga and fitness classes, they also provide opportunities to explore magnificent rivers and waterways in the Floyd County area and beyond. 

Drop by River Dog Paddle Co and the Outpost today for good vibes and all the SUP gear and ongoing support you need for a safe and enjoyable on-board experience! Be sure to visit to make a donation, volunteer to help find loving homes for abused and neglected dogs or adopt the next member of your family.

Health Benefits of SUP'ing

SUP to enjoy the water, spend time with friends, relax, de-stress and improve your overall health & fitness

Use balance strength to maintain and change stance
Easily increase & decrease your workout intensity

SUP’ing uses almost every muscle in the body
Improve your performance in other sports as your balance and strength increases

Unlikely you’ll damage tendons and ligaments
Great for runners experiencing pain who want to maintain their fitness level without so much impact
Burn lots of calories without damaging your joints!

Great cross training benefits—simultaneous aerobic and strength training exercise
Amazing cardiovascular benefits
Decreased incidents of heart attack and stroke
Excellent stress relief as your body and mind get into the rhythm of paddling



We offer gear and apparel from top brands in the SUP & Surf industry along with handcrafted goods made by artists right here in Rome, the surrounding areas and eclectic spots around the globe. We strive to source unique items that you’ll love not only for their performance and aesthetics — but also because they have a positive impact on the world around us.

SweetWater Brewing Company ● BOTE ● YOLO ● BUFF ● Dakine ● O’Neill ● TYR ● Carve Designs ● Salt Gypsy ● Luv Surf ● Toes on the Nose ● Freewaters ● Peter Grimm ● Dragon ● Dot Dash by Von Zipper ● One Last Thing ● Simon & Ruby ●  
Pura Vida ● Wakimi  Simbi ● Schmidt’s ● Matunas ● Unwined/Surf’s Up  Southern Scents ● FCS ● Thule ● Klarus ● EzyDog



We offer layaway for our Stand Up Paddleboard and accessories purchases! This is great during off-season, where you can break the cost into a few payments over the cooler months and have us store your board, then pick it up by the time it warms back up!